I’m Francesca Selva, a professional cyclist, content creator and visual storyteller.

Cycling has been the common thread running through my life: competition, relationships, personal and professional growth.
It has never been just a sport, but the language through which I learned to understand myself, my body, my work and the people around me.

I’m currently in a phase of sporting transition and conscious reconstruction of my path, questioning what for years I considered definitive — both on and off the track.

This space brings together my journey in sport, communication and the experiences that grow around the bicycle.

👉 Discover more → About Me

Projects

Over the years, I’ve worked in sports communication as a photographer, graphic designer, social media manager and content creator.
I tell sport from the inside, collaborating with brands, editorial projects and media outlets that want to highlight what often remains unseen.

👉 Works & projects → Projects

Photography

Photography is how I observe and interpret reality.
I shoot to tell stories of people, details and moments that often go unnoticed, but that hold a precise meaning for me.

👉 Photography portfolio → Photography

Partners

My sporting and professional journey is supported by long-term collaborations built on trust, shared values and a common long-term vision.
I work with brands and organisations that believe in an authentic way of living and telling sport.

👉 Collaborations → Partners

This site brings together my sporting, creative and human journey.

  • About Me — where I come from and what drives me
  • Blog — experiences, races and reflections
  • Photography — my way of seeing the world
  • Partners — those who walk this path with me
  • Contacts — for collaborations and information